Position Summary

In this Web Specialist role, you will be responsible for maintaining the UConn Foundation's web platforms and will contribute to the overall digital marketing strategy through performance data reporting. You will manage rolling out content updates, including the addition of giving pages, to the Foundation's main website, as well as building and launching campaign-specific websites using the Foundation's crowdfunding platforms. You will also maintain and expand systems to capture and report marketing performance data, working with the Director of Digital Marketing to identify opportunities to optimize email, social, and content strategies to promote events and initiatives, drive qualified traffic to the Foundation websites, and ultimately increase conversions for event attendance and donations.

About the UConn Foundation:

Joining our team-and UConn Nation-means championing an institution with top-ranked academic programs and 24 NCAA national championships. The UConn Foundation is building momentum for the public launch of a comprehensive fundraising campaign to support UConn. We're looking for talented professionals with the drive to keep our university on top and who share our values of excellence, innovation, and flexibility, as well as a commitment to diversity, equity, and inclusion.

In this role, you will:

• Build and maintain the Foundation's web presence by managing updates and maintaining content across the Foundation's primary giving site.
• Prepare marketing campaign reports using data from first- and third-party digital channels, including Google Analytics, social platforms, crowdfunding and event platforms, and ecommerce plugins.
• Share findings across departments, fostering a culture of data-driven decision-making and helping to identify opportunities for improvement throughout the marketing funnel.
• Contribute to the development of Key Performance Indicators (KPIs) to gauge the effectiveness of the Foundation's digital marketing efforts with a focus on identifying return on investment (ROI).
• Manage and implement tracking conventions for Foundation print and digital initiatives, including UTMs, QR codes, source codes, and shortlinks.
• Maintain online giving pages. Develop web pages for new giving opportunities. Monitor and ensure that online giving options remain up to date.
• Assist in the development of giving microsites for crowdfunding initiatives.
• Create comprehensive webpages for large-scale initiatives.
• Identify ways to improve structure, layout, and copy from events and giving platforms, and test tactics for driving qualified traffic to online platforms.
• Contribute ideas and solutions to improve the user experience across Foundation web properties.
• Other duties as assigned.

To be successful in this role, you should:

• Value diversity and inclusion in the workplace. Be able to apply best practices in accessibility on digital platforms.
• Have experience with various CMS platforms and web tools, including WordPress, GA4, Meta Ad Platform, and GoogleAds.
• Demonstrate experience with web management, design, and development processes.
• Be able to manage multiple projects, meet deadlines, and work in a fast-paced team environment.
• Possess a strong user focus with a proven ability to uncover insights about pain points, contribute to strategy building, and execute solutions to overcome barriers. Be proficient in HTML/CSS.
• Be able to adhere to brand standards for content across all web platforms.
• Demonstrate knowledge and understanding of copywriting and design.
• Possess strong interpersonal, communications, and organizational, writing, and analytical skills.
• Be able to work to the demands of the position, which may exceed a 40-hour work week.

Education and Experience

We provide a broad set of requirements to be inclusive of people of all backgrounds and experiences. If you think you have the skills for the position, we want to hear from you. Even if this is not the right role, we may know of opportunities elsewhere or have future opportunities that better match your skill set.

• Bachelor degree or equivalent combination of education and experience.
• 3+ years' experience in digital marketing, communications, or a related field.

Salary:

The expected salary for this position is $55,000+. It will be commensurate with qualifications and experience, while also placing an emphasis on internal equity.

Benefits:

Benefits start from day one. We offer medical, dental, and vision plans and will make an annual contribution to your health savings account if enrolled in one of the high-deductible health plans offered by the Foundation.

In addition, there are a few other perks to being a UConn Foundation employee:

• We offer a generous contribution to your 403(b) retirement plan to help you plan for retirement.
• We place an emphasis on work/life balance. In addition to a hybrid schedule (typically two days per week in office), you will receive thirteen paid holidays, five weeks of paid time off per calendar year, and additional sick time.
• We invest in your professional development. Aside from opportunities to participate in various trainings, committees, and conferences throughout the year, you will also be eligible for tuition reimbursement after one year of employment.

The UConn Foundation is an equal opportunity, affirmative action employer. We celebrate diverse perspectives and are committed to a welcoming environment that will value your unique experiences and identity. We recognize that a true commitment to Diversity, Equity, and Inclusion requires ongoing education and action, and we strive for continued growth each and every day.

Please inform a Human Resources Representative if you need any assistance completing any forms or participating in any part of the application process due to a disability.